Resources
Free tools and reading for B2B leaders. None of them is required before a conversation.
Scorecards
Fifteen questions each, about four minutes, no email required. They highlight patterns and likely constraints to investigate. They do not measure revenue loss or compare you with a validated benchmark.
Revenue Leak Scorecard
For when revenue should be stronger but you can’t yet tell whether the problem is pipeline, pricing or channels.
Pricing Power Scorecard
Discounts do the selling and renewals go untested. Find where pricing power meets weak discipline or missing evidence.
Channel Mix Scorecard
Blended CAC hides the differences. Examine attribution, channel efficiency and dependence on your biggest source of demand.
Sample Revenue Audit
A worked example for Kestrel Operations, a fictional company: three findings, the decisions they support and a 90-day plan.
Read the sample audit
Executive brief, findings, economics, action plan and sources.
Download the report
The same audit as a printable document.
Field Notes
Essays by David Lovejoy on pricing, leadership, growth and ownership, drawn from conversations with founders, operators and investors.
The Capital Obligation
Before accepting capital, agree on what success looks like to the people providing it.
The Right Size
Growth changes the founder’s job. Decide whether the next stage is worth the trade.
The Underpricing Problem
A full pipeline can hide a price that has never been tested.
Have a specific question?
You can discuss it directly. A 25-minute call confirms whether it fits and which scope makes sense.