Advisor · Pipeline & conversion
Rick Ton
Snap · Previously Meta
Led the architecture of Meta’s Opportunity Score and an 80-person growth marketing organization. Brings operating experience from Meta and Snap to pipeline and conversion questions.
Revenue architecture advisory
Find the structure
behind growth.
We help growth-stage B2B and recurring-revenue companies find what’s holding revenue back—and decide what to fix first.
Pipeline that doesn’t convert. Pricing that gives too much away. Channels that absorb budget without earning it.
Free Revenue Leak Scorecard · 15 questions · About 4 minutes
Where growth gets stuck01—03
01CONVERSION
Demand → Pipeline
Leads arrive. Qualified deals don’t.
02MONETIZATION
Value → Price
Customers get more value than you capture.
03ALLOCATION
Spend → Revenue
More budget. Unclear returns.
↳
Find the constraint.
Then decide what to change.
Fortune 50Operating experienceIncluding Meta
$500M+Ad spend managedEyal Grundstein · Across his career
Principal-ledEvery engagementDavid Lovejoy · Specialist advisor input
Meet the people behind the work ↗01 / Start with a diagnostic
A useful first answer.
Before a first call.
See where your answers point to exposure, what to investigate, and what you’ll need to establish the financial impact. No email required.
Start here / The whole revenue pictureRevenue Leak
Revenue Leak
Scorecard
When you know revenue should be stronger, but can’t tell whether the problem is pipeline, pricing, or channels.
15 questions · Free Take the scorecard ↗A closer look / Pricing
Pricing Power Scorecard ↗
Discounts do the selling. Renewals go untested. Find where pricing power meets weak discipline or missing evidence.
15 questions · About 4 minutes · FreeA closer look / AcquisitionChannel Mix Scorecard ↗
Blended CAC hides the differences. Examine attribution, channel efficiency, and dependence on your biggest source of demand.
15 questions · About 4 minutes · Free02 / Put company data behind the signal
Find the issue.
Then size it.
A free scorecard identifies likely constraints. A Revenue Teardown tests one of them against your own numbers.
One question across pricing, pipeline, or channels. A written finding, a 45-minute readout, and a clear view of whether deeper work is worth doing.
$4,500Fixed fee · 3 business days
Credited in full toward an Audit booked within 60 days.
Explore the Revenue Teardown ↗Several connected issues? See the $15,000 Audit ↗
03 / The people doing the work
Operating experience.
Applied to your numbers.
Company names describe our advisors’ operating experience.
Advisor · Channels & monetization
Eyal Grundstein
Kalshi · Previously Meta and Yelp
Brings growth experience from Kalshi, Meta, and Yelp, with more than $500M in digital ad spend managed across his career. Focuses on acquisition economics, pricing, and budget allocation.
Founder & principal
David Lovejoy
David leads every engagement from the first conversation through delivery, bringing in specialist advisors where the question calls for their experience.
Field notes
What operators
learn the hard way.
David Lovejoy on patterns from more than 250 recorded conversations with founders, operators, and investors.
Read the Field Notes ↗Start with what you know