Hidden Structure helps B2B CEOs and commercial leaders make better decisions about pricing, sales conversion and customer acquisition. We examine your company data and recommend what to change first.
Sample audit · fictional company and data
Equal acquisition cost does not show where the next dollar will earn more.
Partner customers produced $270k more annual gross profit than paid search for the same spend. Most of the difference came from larger starting accounts. The recommendation: compare similar customers and agree on a capped test before moving budget.
Read the sample auditOn the surface Cost to acquire each customer. Identical.
Underneath Annual gross profit from the same $300k of spend, at month 12.
Same base, $450k
+$225k Larger starting accounts. Partners began with $300k more ARR and kept the lead.
+$45k Higher delivery margin, 80% against 75%.
Scope and fee are confirmed in writing before work begins.
Answer one question about pricing, pipeline or acquisition, with a written finding and a 45-minute readout.
Decide what to fix first, with supporting evidence, financial assumptions and a 90-day plan.
Implement agreed changes to positioning, pricing, channels or commercial execution, with your team.
The full Teardown fee is credited toward an Audit or Redesign booked within 60 days.
Engagement details and ongoing advisory
Engagement lead
Leads every engagement, from the scoping call to the final readout.
Advisor · pipeline and conversion
Led the architecture of Meta’s Opportunity Score and an 80-person growth marketing organization. Now at Snap.
Advisor · acquisition and pricing
Growth roles at Kalshi, Meta and Yelp; more than US$500M in digital ad spend managed across his career.
Company names describe our advisors’ operating experience, not Hidden Structure clients.
A 25-minute call confirms fit and scope before any proposal.